Technological advancement can be beautiful. Science is responsible for a whole new crop of foundations that are formulated to look like your own skin (Try Estee Lauder Minute Makeup Crème Stick Foundation or Clarins Ultra-Satin foundation.) “When you get the shade right, these products can make you look incredible,” says New York City makeup artist Martel Thompson. But the converse is true, too: the wrong shade can make flaws look a lot worse than they actually are. So, how are you supposed to find your perfect foundation? The easiest way is to head to your favorite cosmetics counter and make the salesperson do the work for you. Ask her to apply a few prospective shades to a small section of your face. Then, ask for a small mirror, go outside and examine your skin in daylight. If any of the shades seems to disappear, you’ve found your match. If not, keep trying—your diligence will pay off. – Olivia Vale
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