It is Awake’s belief that the extent of the damage wrought to the skin by external factors, much like on a tree, can’t be fully analyzed just by looking at the surface. This is why it aims to fight skin aging by tackling it from within.
Sign Revolution is a six-step skin care routine that may be daunting for Filipino women used to the basic cleanse-tone-moisturize regimen. But the Japanese seem to believe in the adage “no pain, no gain”—and justifiably so.
Step 1 is the Sign Revolution Cleanse, a gel that transforms to oil upon contact with dry skin. Used in the nighttime, it dissolves makeup and oxidized sebum.
Sign Revolution is a six-step skin care routine that may be daunting for Filipino women used to the basic cleanse-tone-moisturize regimen. But the Japanese seem to believe in the adage “no pain, no gain”—and justifiably so.
Step 1 is the Sign Revolution Cleanse, a gel that transforms to oil upon contact with dry skin. Used in the nighttime, it dissolves makeup and oxidized sebum.
Step 2 is the Wash, a deep-cleansing, rich foaming liquid, for both day and night.
Step 3 is the Lotion Concentrate that works as a light moisturizing toner to prime the skin for further moisturizing. It is followed by the Fluid.
Step 3 is the Lotion Concentrate that works as a light moisturizing toner to prime the skin for further moisturizing. It is followed by the Fluid.
Step 4 which both softens and firms up the skin. Both products are used for day and night.
‘Common’ routine
The thick, high-moisture Cream is the fifth step. Used in the evening, it functions as a protective film to seal in the skin’s moisture. The Cream, says Oka, stops oxidation and balances the skin’s oil and moisture. The Eye Cream is the final step, moisturizing and firming up the skin around the eye area.
The moisturization steps may seem a bit much, but Oka insists this routine is “very common” in Japan. She hopes that, like the skin-whitening craze, this exacting if laborious skin care process will be adopted by most women.
“Whitening used to be a trend,” she notes, “but now it’s so basic. It’s no longer a big deal. It’s part of every Japanese woman’s routine… You have to know that we want a brighter complexion, not ‘whiter’ skin as some believe.”
Oka says modern women are now more sophisticated when it comes to makeup and skin care so that a lot of money is invested by cosmetics companies into research and product development.
“Skin care has become more diverse and technical, and the market’s demands are more complex. Today a mascara isn’t just a mascara. You have to be able to give something more.” Cheche Moral
‘Common’ routine
The thick, high-moisture Cream is the fifth step. Used in the evening, it functions as a protective film to seal in the skin’s moisture. The Cream, says Oka, stops oxidation and balances the skin’s oil and moisture. The Eye Cream is the final step, moisturizing and firming up the skin around the eye area.
The moisturization steps may seem a bit much, but Oka insists this routine is “very common” in Japan. She hopes that, like the skin-whitening craze, this exacting if laborious skin care process will be adopted by most women.
“Whitening used to be a trend,” she notes, “but now it’s so basic. It’s no longer a big deal. It’s part of every Japanese woman’s routine… You have to know that we want a brighter complexion, not ‘whiter’ skin as some believe.”
Oka says modern women are now more sophisticated when it comes to makeup and skin care so that a lot of money is invested by cosmetics companies into research and product development.
“Skin care has become more diverse and technical, and the market’s demands are more complex. Today a mascara isn’t just a mascara. You have to be able to give something more.” Cheche Moral
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