Don’t let memories of awkward look-and-skullcap kits or shocking salon experiments scare you off. There are three new reasons to take the color plunge: Lighted hair no longer means a Brillo texture. Conditioning agents keep hair healthier than in the past, and dyes last longer, says Cynthia Pitchford, director of international education for Matrix in New York City, which just launched Color Sync. This salon-only treatment fills in damaged hair so it absorbs color more evenly and preserves it better. Even radical lightening—going from raven-haired to blonde—can be done with new high-speed products (for home and salon) that spend less time on hair and thus do less damage. Copper-blocking technology has solved the problem presented by this tap water color saboteur, which keeps dyes from penetrating hair. More color reaches hair, and it also allows for beautiful new colors such as subtle red.
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